I've just returned from AD:TECH, where I was hoping to report back on all sorts of new email products and ideas. Unfortunately, this year's show was more of a reflection of the sad state of email marketing since the Can-Spam legislation was passed, with a few notable exceptions.
Okay, so what do you suppose is going on over there at Corel, anyway? Judging by the recent, slightly schizophrenic series of email campaigns, this is a company waging battle for its very voice and soul. Unfortunately, neither side in this battle seems particularly inspired. Instead of trying to decide if they're Coke or Pepsi, they seem to be trying to decide if they're RC Cola or Mr. Pibbs.
Amazing Tales Chapter One: I monitor email for a living. As a result, my company's developed proprietary software to automatically track both where the email comes from and where it takes us to, regardless of how tricky many "high volume email senders" get to hide their tracks.
Law 6: Court Attention at All Cost. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses. From "The 48 Laws of Power."
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