by Ray Schultz on Oct 31, 3:45 PM
The ransomware threat is so serious that some firms are overreacting -- cutting off access to web sites and attachments. Here is the impact on email marketers.
by Ray Schultz on Oct 30, 2:19 PM
Data breaches may start at the top -- almost a third of CEOs have linked their email addresses to breached services, F-Secure found in a survey.
by Ray Schultz on Oct 27, 3:18 PM
Western consumers are less likely to share email addresses and other data with brands than people in developing countries.
by Ray Schultz on Oct 26, 2:17 PM
A new study reveals the true costs of GDPR compliance -- it begins with $1 million for technology alone.
by Ray Schultz on Oct 25, 2:40 PM
Brands are getting better at using technology to generate ROI, an Ascend2 study shows.
by Ray Schultz on Oct 24, 3:54 PM
Here are a dozen types of offers that marketers can send, based on real-time changes.
by Ray Schultz on Oct 23, 4:56 PM
Ecommerce firms are leaving money on the table when they fail to send abandoned cart emails, a study by Klaviyo shows.
by Ray Schultz on Oct 20, 2:40 PM
We know it's coming. Are we ready for GDPR? Most of us aren't -- and there is growing confusion over just what readiness means,
by Ray Schultz on Oct 19, 3:50 PM
Millennials show the most brand fealty, and email is a top channel overall, according to "Customer Engagement And Loyalty," a study by Blackhawk Network, a provider of gift cards, egifts and other branded products.
by Ray Schultz on Oct 18, 1:09 PM
Google's Advanced Protection adds two-step verification for Gmail access -- but it's not designed for everyone.