• B2B Challenge: Running The Security Gauntlet
    The ransomware threat is so serious that some firms are overreacting -- cutting off access to web sites and attachments. Here is the impact on email marketers.
  • Into The Security Breach: CEO Emails May Be Weak Link
    Data breaches may start at the top -- almost a third of CEOs have linked their email addresses to breached services, F-Secure found in a survey.
  • Suspicious Minds: U.S. Consumers Less Likely To Share Email Addresses
    Western consumers are less likely to share email addresses and other data with brands than people in developing countries.
  • The Price Of Compliance: Study Uncovers GDPR Costs
    A new study reveals the true costs of GDPR compliance -- it begins with $1 million for technology alone.
  • Put Your Money Where The Tech Is: Study Shows Rise In ROI
    Brands are getting better at using technology to generate ROI, an Ascend2 study shows.
  • Email Gymnastics: Twelve Real-Time Copy Adjustments
    Here are a dozen types of offers that marketers can send, based on real-time changes.
  • There's Gold In Those Abandoned Carts: Email Can Help You Get It
    Ecommerce firms are leaving money on the table when they fail to send abandoned cart emails, a study by Klaviyo shows.
  • The GDPR's Big Bang: Confusion Spreads As Deadline Looms
    We know it's coming. Are we ready for GDPR? Most of us aren't -- and there is growing confusion over just what readiness means,
  • The Loyalty Test: True-Blue Shoppers Engage Via Email
    Millennials show the most brand fealty, and email is a top channel overall, according to "Customer Engagement And Loyalty," a study by Blackhawk Network, a provider of gift cards, egifts and other branded products.
  • The Gmail Wall: Google Debuts Two-Step Verification Product
    Google's Advanced Protection adds two-step verification for Gmail access -- but it's not designed for everyone.
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