Restrictions can be imposed as long as this is done with regard to democratic norms, the EU says.
Retailers err by basing emails on spending patterns, two professors write in "Harvard Business Review."
Litmus State of Email Survey finds increasing use of automation and a robust email budget picture.
B2C and mid-market brands are most likely to optimize their emails for dark mode, Pathwire and Ascend2 report.
Old enemies sales and marketing now get along -- but salespeople face challenges in executing account-based marketing, Conversica reports.
IT is first in conducting high-level analytics and using feedback from surveys, Wunderman Thompson Technology and Sitecore report.
Most ABM leaders say their marketing strategy misses the mark, Integrate and Heinz Marketing report.
Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.
Almost a third of shoppers are starting in October, prompting Fluent to say, "October is the new November."
Almost 60% of brands consider accessibility during email production, Pathwire and Ascend2 report.