by Ray Schultz on Oct 30, 5:40 PM
Many need marketing tools and other resources to help them pivot online. Almost all plan to vote in the election, American Express reports.
by Ray Schultz on Oct 29, 5:19 PM
The global tech platform thought it was doing well with its email. Then COVID-19 hit, driving its metrics to a whole new level.
by Ray Schultz on Oct 28, 4:32 PM
More people are shopping at home due to the COVID-19 pandemic. Here are Adobe Analytics' findings, along with tips on how email marketers can deal with the boom.
by Ray Schultz on Oct 27, 2:57 PM
Expect to see more retention marketing, including email, and higher investment in customer experience.
by Ray Schultz on Oct 26, 5:01 PM
Later, an Instagram scheduler and marketing platform, has driven a spike in engagement by putting a little empathy into its email program.
by Ray Schultz on Oct 23, 11:34 AM
Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says.
by Ray Schultz on Oct 22, 5:38 PM
Organic search produces the highest conversion rates, Episerver reports. Most consumers will do some or all of their shopping online.
by Ray Schultz on Oct 21, 5:52 PM
Some say it takes new tech to succeed, while others prefer a back-to-basics approach, speakers said during the Validity Online Summit.
by Ray Schultz on Oct 20, 5:12 PM
Will things ever get back to normal? It's not likely as consumers move from in-store to digital, Precisely reports. Here's what they're investing in.
by Ray Schultz on Oct 19, 5:45 PM
B2B decision makers prefer the new digital sales model: they like self-serve and remote purchases, McKinsey reports.