• Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
    Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says.
  • Let Your Fingers Do The Shopping: The Online Holiday Outlook
    Organic search produces the highest conversion rates, Episerver reports. Most consumers will do some or all of their shopping online.
  • The Pandemic Jury: Email Marketers Weigh In On New And Old Tools
    Some say it takes new tech to succeed, while others prefer a back-to-basics approach, speakers said during the Validity Online Summit.
  • CX: What's Next? Brands Forced To Respond To Changing Customer Patterns
    Will things ever get back to normal? It's not likely as consumers move from in-store to digital, Precisely reports. Here's what they're investing in.
  • B2B Succumbs To Digital: Buyers Prefer It To Other Sales Channels
    B2B decision makers prefer the new digital sales model: they like self-serve and remote purchases, McKinsey reports.
  • Keeping Shoppers In The Know: Demand Is High For Delivery And Return Alerts
    Companies that can deliver proactive communication about delivery and returns are more likely to draw repeat business, Narvar reports.
  • The Lump Of Coal This Christmas: Consumer Fraud
    ACI projects a 27% Increase in ecommerce buying. But the value of fraudulent transactions has also been going up.
  • My Mobile: Consumers Accept Data Use For Personalized Ads, Emails On Phones
    Personalized emails produce a lower data acceptance lift on mobile than mood and life events, but still rank highly, per a study.
  • Email Tsunami: Inboxes Will Be Crammed During The Election And Holidays
    Email deliverability will be hurt, but there are ways to ensure messages hit the inbox and not the spam folder, Essence of Email reports.
  • Doing Without Surveys: Brands Cut Back As Marketing Budgets Are Reduced
    Almost all retailers report survey declines. But most researchers expect to return to normal within months, Dooblo reports.
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