Many need marketing tools and other resources to help them pivot online. Almost all plan to vote in the election, American Express reports.
The global tech platform thought it was doing well with its email. Then COVID-19 hit, driving its metrics to a whole new level.
More people are shopping at home due to the COVID-19 pandemic. Here are Adobe Analytics' findings, along with tips on how email marketers can deal with the boom.
Expect to see more retention marketing, including email, and higher investment in customer experience.
Later, an Instagram scheduler and marketing platform, has driven a spike in engagement by putting a little empathy into its email program.
Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says.
Organic search produces the highest conversion rates, Episerver reports. Most consumers will do some or all of their shopping online.
Some say it takes new tech to succeed, while others prefer a back-to-basics approach, speakers said during the Validity Online Summit.
Will things ever get back to normal? It's not likely as consumers move from in-store to digital, Precisely reports. Here's what they're investing in.
B2B decision makers prefer the new digital sales model: they like self-serve and remote purchases, McKinsey reports.