Most big firms expect to increase their ABM spend this year, and many see channel shifts, MRP Prelytix reports.
Consumers prefer email over all other channels, and SMS comes in a very distant third, Shopify partners find in a survey.
Almost half sent more cold emails to prospects during the past year, but most saw no improvement in response, Copper reports.
Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports.
AMEX was fined for sending promotional emails to UK consumers who had opted out of receiving them. This could be a harbinger of what to expect in the U.S. as tougher, GDPR-style privacy laws take effect.
Commenting on the email landscape, SparkPost CEO Rich Harris says one strength of email is that it is based on first-party data, not third-party data.
In general, personalized creative outpulls non-personalized creative by 84%, AKI Technologies reports.
But few businesses have delegated low-code development to the end users, Creatio reports.
Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports.
Brands need data -- but they face gaps in both their data accuracy and skills, Enterprise Strategy Group reports.