by Ray Schultz on May 28, 5:24 PM
Most big firms expect to increase their ABM spend this year, and many see channel shifts, MRP Prelytix reports.
by Ray Schultz on May 27, 3:57 PM
Consumers prefer email over all other channels, and SMS comes in a very distant third, Shopify partners find in a survey.
by Ray Schultz on May 26, 6:02 PM
Almost half sent more cold emails to prospects during the past year, but most saw no improvement in response, Copper reports.
by Ray Schultz on May 25, 12:57 PM
Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports.
by Ray Schultz on May 24, 5:50 PM
AMEX was fined for sending promotional emails to UK consumers who had opted out of receiving them. This could be a harbinger of what to expect in the U.S. as tougher, GDPR-style privacy laws take effect.
by Ray Schultz on May 21, 4:13 PM
Commenting on the email landscape, SparkPost CEO Rich Harris says one strength of email is that it is based on first-party data, not third-party data.
by Ray Schultz on May 20, 5:49 PM
In general, personalized creative outpulls non-personalized creative by 84%, AKI Technologies reports.
by Ray Schultz on May 19, 4:18 PM
But few businesses have delegated low-code development to the end users, Creatio reports.
by Ray Schultz on May 18, 5:05 PM
Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports.
by Ray Schultz on May 17, 4:22 PM
Brands need data -- but they face gaps in both their data accuracy and skills, Enterprise Strategy Group reports.