Marketing and digital design play important roles in B2B development, Stein IAS and WARC report.
User-generated travel content works well in email, the web and social, PhocusWire reports.
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
Email is rated both as the favored channel and the most effective in 2021, engineering.com reports.
DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking.
Families are buying school supplies and clothes, and they want discounts, Rakuten finds.
Half of U.S. companies don't even know which regulations apply to them, Pathwire reports.
The highest email rate was in the Animals & Pets category -- 44%, RevTrax reports.
Small business owners said marketing helped them survive -- and email was a part of it, CallRail reports.