TechTarget provides content to 18,000 specialized users. John Steinert explains how it knows when they intend to purchase.
Email effectiveness has risen by 31% in general -- and 35% on weekends, according to a study by BrightTALK.
Less than half of European marketers feel they are good at what they do. And over half would rather change their field, a study shows.
It's easy for retailers to drive shoppers away. Here are some no-no's.
The EU's GDPR has been in effect for a month. What has happened since then? Not much.
A national furniture chain has increased its open rate by improving its sender reputation and deliverability, working with 250ok.
Want to set off fireworks with your July 4th email promotions? Follow the examples reported by MailCharts.
Email remains the "go-to channel" in B2B. Of 160 executives, 81% say it is best at converting leads late in the funnel. Search comes in second, cited by 56%
Most Americans will share data in return for benefits. And their email address is first on the list, a DMA-Acxiom study finds.
Are you customer obsessed? Or customer naive? This can have a bearing on your email, Forrester says.