by Ray Schultz on Apr 30, 5:07 PM
This is not the time for great urgency in subject lines. Instead, use subtle urgency, says Worldata CEO Jay Schwedelson.
by Ray Schultz on Apr 29, 4:57 PM
Twilio SendGrid provides tips for marketers on how to maintain their reputation and improve email deliverability.
by Ray Schultz on Apr 28, 3:23 PM
The retail and travel fields saw declines in March email volume following the usual dips from January to February, Cheetah Digital reports.
by Ray Schultz on Apr 27, 3:41 PM
Although brands are increasing their spending on data, few believe data improvement affects personalization or ABM, Dun & Bradstreet reports. Email tied for first in usage.
by Ray Schultz on Apr 24, 4:38 PM
McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right.
by Ray Schultz on Apr 23, 2:02 PM
Two-thirds of small businesses use email, and most of those say it's important, AWeber reports.
by Ray Schultz on Apr 22, 5:23 PM
Home retailers and health/beauty brands are enjoying robust online sales and engagement, Namogoo reports.
by Ray Schultz on Apr 21, 4:33 PM
Many shoppers say ads are relevant. Among channels, email ranks fifth in effectiveness, RevJet reports.
by Ray Schultz on Apr 20, 5:02 PM
A third of all proposal teams report a falloff in RFP volume, Loopio reports.
by Ray Schultz on Apr 17, 2:07 PM
Some phishing messages impersonate the World Health Organization, and at least one asks for donations in bitcoin.