This is not the time for great urgency in subject lines. Instead, use subtle urgency, says Worldata CEO Jay Schwedelson.
Twilio SendGrid provides tips for marketers on how to maintain their reputation and improve email deliverability.
The retail and travel fields saw declines in March email volume following the usual dips from January to February, Cheetah Digital reports.
Although brands are increasing their spending on data, few believe data improvement affects personalization or ABM, Dun & Bradstreet reports. Email tied for first in usage.
McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right.
Two-thirds of small businesses use email, and most of those say it's important, AWeber reports.
Home retailers and health/beauty brands are enjoying robust online sales and engagement, Namogoo reports.
Many shoppers say ads are relevant. Among channels, email ranks fifth in effectiveness, RevJet reports.
A third of all proposal teams report a falloff in RFP volume, Loopio reports.
Some phishing messages impersonate the World Health Organization, and at least one asks for donations in bitcoin.