A mere 21% of brands rate themselves as best-in-class, but most see clear benefits from personalization, Ascend2 reports.
From Apple's MPP to the death of the cookie, marketers are facing tough challenges as the year shifts.
The research is based not on what people say in surveys, but on their behavior, the authors write.
Overall retail sales jumped by 8.5% from Nov. 1 through Dec. 24, YoY, Mastercard SpendingPulse reports.
Most companies are not using first-party data for email automation, Dun & Bradstreet reports.
Most shoppers prefer to check out as guests because it's easier than creating an account, Beyond Identity reports.
The FEC ruling says the Schiff Committee can either rent the list directly to the Random House or that Schiff can rent it and be reimbursed by the publisher.
But the continent also ranks high in unsubscribe rates for scheduled, automated sends and transactional emails, Acoustic reports.
Gen Zers will surrender privacy if it makes the process smoother. And they don't like passwords. Here are the results of surveys by Transmit Security and Hero Digital.
Almost two-thirds of SMBs invested in email technology in 2021, but fewer will do so in 2022, Sendlane reports.