by Ray Schultz on Dec 30, 4:32 PM
A mere 21% of brands rate themselves as best-in-class, but most see clear benefits from personalization, Ascend2 reports.
by Ray Schultz on Dec 29, 4:13 PM
From Apple's MPP to the death of the cookie, marketers are facing tough challenges as the year shifts.
by Ray Schultz on Dec 28, 3:07 PM
The research is based not on what people say in surveys, but on their behavior, the authors write.
by Ray Schultz on Dec 27, 1:00 PM
Overall retail sales jumped by 8.5% from Nov. 1 through Dec. 24, YoY, Mastercard SpendingPulse reports.
by Ray Schultz on Dec 23, 5:31 PM
Most companies are not using first-party data for email automation, Dun & Bradstreet reports.
by Ray Schultz on Dec 22, 5:05 PM
Most shoppers prefer to check out as guests because it's easier than creating an account, Beyond Identity reports.
by Ray Schultz on Dec 21, 4:31 PM
The FEC ruling says the Schiff Committee can either rent the list directly to the Random House or that Schiff can rent it and be reimbursed by the publisher.
by Ray Schultz on Dec 20, 4:00 PM
But the continent also ranks high in unsubscribe rates for scheduled, automated sends and transactional emails, Acoustic reports.
by Ray Schultz on Dec 17, 4:51 PM
Gen Zers will surrender privacy if it makes the process smoother. And they don't like passwords. Here are the results of surveys by Transmit Security and Hero Digital.
by Ray Schultz on Dec 16, 5:01 PM
Almost two-thirds of SMBs invested in email technology in 2021, but fewer will do so in 2022, Sendlane reports.