by Ray Schultz on Jan 31, 3:33 PM
Executives are more likely to see AI as important to their job than entry-level marketers, Lightricks reports.
by Ray Schultz on Jan 30, 3:12 PM
Gen Z is least likely to be persuaded to opt in for emails and/or text messages by shipping offers, Wunderkind reports.
by Ray Schultz on Jan 29, 12:23 PM
Hyper-disposable domains, which can evade detection and undermine effectiveness of fraud block lists, make up 46% of all disposable domains, AtData reports.
by Ray Schultz on Jan 28, 3:58 PM
Consumers are worried about privacy. Burt they want the benefits of personalization, a study from San Jose State University finds.
by Ray Schultz on Jan 27, 3:54 PM
Automated emails generated 29% of sales while making up only 1.5% of email volume, Omnisend reports.
by Ray Schultz on Jan 24, 2:17 PM
Email tech firms Stensul and Movable Ink are partnering with an enhanced integration to help brands send emails more efficiently.
by Ray Schultz on Jan 23, 1:18 PM
Gen Z preferred banner or display ads for the recent holiday season - but also used email and text, Wunderkind reports.
by Ray Schultz on Jan 22, 2:48 PM
Email is the top channel among both prospects and vendors, Sopro reports.
by Ray Schultz on Jan 21, 4:05 PM
Loyalty declined in 2024 as consumers sought lower prices. But customers will stick with brands if they feel they are getting something of value.
by Ray Schultz on Jan 20, 2:58 PM
A new product from messaging firm Cordial allows brands to use unstructured data and stop relying on guesswork, the company says.