Cordial, a messaging firm that serves enterprise retail marketers, has launched a multimodal AI tool to help brands overcome limitations caused by incomplete data and guesswork.
The new solution, Cordial Edge, looks at multiple types of data to power marketing messages and the individual elements, including brand creative, graphics and text.
The goal is to eliminate guesswork by “creating bespoke, purchase-driven models tailored to each brand, empowering marketers to deliver real results at scale,” says Jeremy Swift, CEO at Cordial.
One feature is expansive product recommendations based on message performance data.
It also provides experiential client messaging, utilizing structured and unstructured data -- the latter to include store associate notes and web chat transcripts.
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Another element is revenue-based scheduling, focused on purchase history patterns.
Matt Howland, chief product and engineering officer, observes that “each brand is unique, with unique customers, programs, and data, so shoe-horning every brand into a one-size-fits-all AI model and schema would hold back what AI can deliver.”
One user of Cordial’s technology is Levis Strauss. "From product discovery to checkout and every interaction in-between, we have to deliver memorable and personalized experiences at every juncture of the shopping journey,” says Jason Gowans, chief digital officer at Levi Strauss & Co.
Gowans adds: “By leveraging Cordial's Edge AI solutions, we're keeping the Levi's brand front and center for shoppers across the world while driving meaningful business results."