by Ray Schultz on May 31, 2:55 PM
B2B expert Bernice Grossman explains where companies go wrong when asking for information.
by Ray Schultz on May 30, 2:14 PM
You thought it was only Ghostery leaking email addresses in its GDPR notices? Think again.
by Ray Schultz on May 29, 4:44 PM
A legal action filed on Friday asks a court to force a registrar based in Bonn, Germany to collect email addresses and other information.
by Ray Schultz on May 25, 3:14 PM
Retailers have not yet mastered omnichannel marketing, and need to improve their email, BRP finds in a survey.
by Ray Schultz on May 24, 4:51 PM
Friday is GDPR day. Here's how companies like Acxiom have gotten ready for it.
by Ray Schultz on May 23, 4:11 PM
Nigerian scam artists are part of an organized crime system that uses legitimate infrastructure. They now focus on BEC attacks.
by Ray Schultz on May 22, 4:06 PM
People like email promotions -- as long as they are fair and not sent too often, Forrester reports.
by Ray Schultz on May 21, 4:49 PM
You've been handed the job of putting out the newsletter. Here are tips for making it easier (and more effective).
by Ray Schultz on May 18, 3:11 PM
The countdown has begun -- GDPR is looming, and many firms are still not prepared, an IBM survey found.
by Ray Schultz on May 17, 4:52 PM
Calm down, everyone -- the threat known as EFAIL will have little or no impact on email marketing.