Email is by far the most popular channel with consumers for communications during the Black Friday-Cyber Monday weekend, according to a study released Tuesday by Sinch Mailgun.
IBM's Watson product was probably the most-advertised product in Q3.
It's all too easy for salespeople to write overly long copy full of buzzwords.
Email is deemed the most effective channel, Zoominfo and Ascend2 report.
Humans beat AI in an email creative test. But don't start celebrating just yet. Humans had the edge in emotional intelligence.
Two firms have teamed up to create Leap, an email-centric CRM agency they hope will resolve pressing issues that plague email marketing programs.
Martech now takes up 30% of all marketing budgets, and CMOs expect increases this year, LXA reports.
Almost all business leaders say customers expect better service than they now receive, a study by Interactions shows.
Email is the most-used form of 'foundational' contact data, followed by phone, Experian reports.
Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.