A third of engineers will scan email newsletters for interesting subject lines and delete everything else, TREW Marketing and IEEE GlobalSpec report.
One bad actor is offering an 80% discount on Ray-Bans, Check Point reports.
Report shows UK's carbon footprint could be reduced by 16,000 tons per year if each person sent one less unnecessary email per day.
Small businesses face technical and analytics challenges as they enter 2020, Mailchimp reports.
Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns.
The televised impeachment has led to email explosions on both sides, eDataSource reports.
Companies feel their data practices are not mature, Osterman Research reports, and senior management is uninformed about the law's provisions at most firms.
Email remains a preferred channel -- and brands are offering Buy Online, Pick Up In Store (BOPIS) and experiential shopping.
D2C fashion brand Boston Proper sought to engage "people who had opted in but were not known or recognized."
People are more wary about sharing their phone numbers than their email addresses, Sinch finds.