• How To Make Engineers Happy
    A third of engineers will scan email newsletters for interesting subject lines and delete everything else, TREW Marketing and IEEE GlobalSpec report.
  • Killing Black Friday: Security Firm Warns Of Holiday Email Scams
    One bad actor is offering an 80% discount on Ray-Bans, Check Point reports.
  • A Green New Deal For Email? Study Shows Environmental Harm
    Report shows UK's carbon footprint could be reduced by 16,000 tons per year if each person sent one less unnecessary email per day.
  • Small Business Snapshot: Email Still Leads
    Small businesses face technical and analytics challenges as they enter 2020, Mailchimp reports.
  • Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
    Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns.
  • Email Armageddon: Trump And Pelosi Battle It Out In Inboxes
    The televised impeachment has led to email explosions on both sides, eDataSource reports.
  • Brands Feel Heat From CCPA: Less Than Half Are Ready For It, Study Says
    Companies feel their data practices are not mature, Osterman Research reports, and senior management is uninformed about the law's provisions at most firms.
  • Holiday Nerves: Retailers Sweat Short Season, Amazon, Tariffs, Adobe Reports
    Email remains a preferred channel -- and brands are offering Buy Online, Pick Up In Store (BOPIS) and experiential shopping.
  • Going To Boston Proper: An Email Case Study
    D2C fashion brand Boston Proper sought to engage "people who had opted in but were not known or recognized."
  • The Mobile Gap: Consumers Let Unread Emails Pile Up, But Not SMS
    People are more wary about sharing their phone numbers than their email addresses, Sinch finds.
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