by Ray Schultz on Mar 31, 5:21 PM
Brands spent more on paid sources in 2021, but earned/unpaid still drives almost all traffic for some industries, Contentsquare reports.
by Ray Schultz on Mar 30, 5:44 PM
Fabletics is out front in email personalization, with Sephora right behind it, Sailthru reports. Here are the top 25 brands.
by Ray Schultz on Mar 29, 1:23 PM
Two-thirds of email marketers say their strategies have been impacted by MPP and GDPR. HubSpot reports on how they are adapting.
by Ray Schultz on Mar 28, 4:43 PM
Email platforms are among the top three platforms brands plan to invest in, Oracle and Ascend2 report.
by Ray Schultz on Mar 25, 5:54 PM
Emails and texts that talked about these themes scored higher ROI and purchase numbers, Klaviyo reports.
by Ray Schultz on Mar 24, 5:19 PM
Consumers are mostly satisfied with product information they get through various channels, but two-thirds will quit a brand following a bad product information experience, Akeneo reports.
by Ray Schultz on Mar 23, 2:28 PM
But people in the upper income brackets are more likely to be buy from purpose-driven brands.
by Ray Schultz on Mar 22, 6:26 PM
Gen Xers are more inclined to focus on emotional factors, while Boomers focus on a mix of both, Hero Digital reports.
by Ray Schultz on Mar 21, 4:28 PM
Over half of consumers would share personal data in return for personalized offers and/or beneficial recommendations, 3radical reports.
by Ray Schultz on Mar 18, 5:46 PM
Paid social and search dominate for spending on retail customer retention on the acquisition side, CommerceNext reports.