Brands spent more on paid sources in 2021, but earned/unpaid still drives almost all traffic for some industries, Contentsquare reports.

Fabletics is out front in email personalization, with Sephora right behind it, Sailthru reports. Here are the top 25 brands.

Two-thirds of email marketers say their strategies have been impacted by MPP and GDPR. HubSpot reports on how they are adapting.

Email platforms are among the top three platforms brands plan to invest in, Oracle and Ascend2 report.

Emails and texts that talked about these themes scored higher ROI and purchase numbers, Klaviyo reports.

Consumers are mostly satisfied with product information they get through various channels, but two-thirds will quit a brand following a bad product information experience, Akeneo reports.

But people in the upper income brackets are more likely to be buy from purpose-driven brands.

Gen Xers are more inclined to focus on emotional factors, while Boomers focus on a mix of both, Hero Digital reports.

Over half of consumers would share personal data in return for personalized offers and/or beneficial recommendations, 3radical reports.

Paid social and search dominate for spending on retail customer retention on the acquisition side, CommerceNext reports.