Misleading content -- written or visual -- is the primary culprit, and can be found in email as well as ecommerce listings, 1WorldSync says.
Growth will come from a 20% increase in consumer prices as ecommerce brands cope with earlier ordering and other challenges.
Brands and shoppers differ on whether email is personalized. But an opportunity awaits, especially for firms sending triggered emails, Cordial reports.
Ascend2 CEO Todd Lebo weighs in on what's right and wrong with market research these days. He also explains how email fuels it.
Spammers have been able to send malicious email through Google's shared outbound servers.
The majority of consumers still prefer email for brand communications. But 85% have recently received a brand text.
A majority are planning to offer incentives for opting in to tracking, and others will invest more in first-party data, Redpoint and the Harris Poll report.
Few retailers and even fewer CPG and quick-serve restaurants offer discounts or promotions to consumers who opt-in.
Email is the most used tool -- but marketers agree that consolidation would help, SharpSpring and Ascend2 report.
Data consolidation and collection are the top uses of CDPs, a Merkle study shows.