by Ray Schultz on Sep 30, 3:48 PM
Misleading content -- written or visual -- is the primary culprit, and can be found in email as well as ecommerce listings, 1WorldSync says.
by Ray Schultz on Sep 29, 3:39 PM
Growth will come from a 20% increase in consumer prices as ecommerce brands cope with earlier ordering and other challenges.
by Ray Schultz on Sep 28, 3:29 PM
Brands and shoppers differ on whether email is personalized. But an opportunity awaits, especially for firms sending triggered emails, Cordial reports.
by Ray Schultz on Sep 27, 5:21 PM
Ascend2 CEO Todd Lebo weighs in on what's right and wrong with market research these days. He also explains how email fuels it.
by Ray Schultz on Sep 24, 5:40 PM
Spammers have been able to send malicious email through Google's shared outbound servers.
by Ray Schultz on Sep 23, 5:28 PM
The majority of consumers still prefer email for brand communications. But 85% have recently received a brand text.
by Ray Schultz on Sep 22, 2:03 PM
A majority are planning to offer incentives for opting in to tracking, and others will invest more in first-party data, Redpoint and the Harris Poll report.
by Ray Schultz on Sep 21, 6:10 PM
Few retailers and even fewer CPG and quick-serve restaurants offer discounts or promotions to consumers who opt-in.
by Ray Schultz on Sep 20, 1:22 PM
Email is the most used tool -- but marketers agree that consolidation would help, SharpSpring and Ascend2 report.
by Ray Schultz on Sep 17, 3:17 PM
Data consolidation and collection are the top uses of CDPs, a Merkle study shows.