Data consolidation and collection are the top uses of CDPs, a Merkle study shows.
High performers are much more likely than low performers to solve problems and drive revenue with ABM, MRP and Demand Metric report.
But consumers are more motivated by deals than anything else, BlackFriday.com reports.
B2B brands are at least slightly better at implementing marketing automation, Ascend2 and Act-On report.
Litmus CMO Melissa Sargeant discusses the end of the open rate as a metric, at least on Apple Mail, and how marketers should be preparing for it.
The youngest group likes social media-- but they rank email as a close second, Data Axle reports.
Email distribution solutions were widely replaced, second only to marketing automation platforms, Martech reports.
Despite challenges, most firms still say they are successfully deploying marketing automation, Ascend2 reports.
In essence, people are being strong-armed into accepting cookies. The UK Commissioner plans to ask fellow G7 authorities to address the issue.
Targeting is biggest factor in driving decisions, Apple's mobile opt-in policy not so much, MeritB2B reports.