Over half of the brands surveyed have significantly increased their email budgets. And 30% expect to change their email technology within the next two years.

Continental Europe pulled the highest open and click rates, with North America further down the list, Acoustic reports.

Brands should copyright their email lists. Surely, it takes creativity and "sweat of the brow" to build one.

Consumers have to take clear affirmative action before you can email them. Here's an overview of what that entails.

Triggered emails produce higher click-through and conversion rates than batch sends, Blueshift reports.

Activists have long turned the tools of the trade against politicos and marketers who annoy them.

The former Presidential candidate has launched the Data Dividend Project, which seeks to get consumers paid for use of their data.

Facebook is unlikely to scale up its basic email service for small businesses, experts say.

Members of the Gen-Z cohort are privacy-conscious. They now have access to products like Hey that can permanently block unwanted emails.

The decision, won by Infogroup against DatabaseUSA, could lessen the impact of the Supreme Court's Feist decision on the ground.