Email delivery rates have risen in Europe and North America in most fields, Concep reports. Financial services firms are the winners.
Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds.
Studies show the younger cohort peers love contact and are least worried about digital security.
A new bill would force tech giants to report data value to the SEC. History suggests it won't work.
A single episode caused by a cyber attack could have a $44 billion impact in the UK alone, Kovrr estimates.
Campaign Monitor reports average open and click-through rates for several industries.
A study by Cardinal Path shows that an analytics duopoly exists -- nobody else even comes close.
Email, scarcely a sliver four years ago, is now second only to the web in journey marketing, according to Kitewheel.
Email is in fourth place as an effective channel, but it is an important tool, GoodFirms reports.
Red Pill reports that 76% of brands have switched email service providers, while 24 never have.