by Ray Schultz on Jun 14, 5:04 PM
Slow registration processes can drive many people away -- and streamlined ones will get them to sign up and remain, studies show.
by Ray Schultz on Jun 13, 3:01 PM
Email produces low site traffic but a high number of items per order, Episerver reports -- and it is more profitable.
by Ray Schultz on Jun 12, 4:34 PM
Physicians who click on an article about diabetes will soon be served a newsletter with more on the subject.
by Ray Schultz on Jun 11, 4:11 PM
Almost eight out of ten consumers will purchase from a brand that personalizes the experience, Avionos reports.
by Ray Schultz on Jun 10, 4:40 PM
The study shows over 60% of brands measure creative. But based on what? Are they really tracking response?
by Ray Schultz on Jun 7, 5:05 PM
Only a few lenders utilize email marketing platforms, NestReady reports.
by Ray Schultz on Jun 6, 3:57 PM
Over a quarter of SMBs send direct mail, The Manifest reports. But over half utilize email.
by Ray Schultz on Jun 5, 2:21 PM
Convenience is also key. But shoppers have little patience for excessive emails from retailers, Yes Marketing reports.
by Ray Schultz on Jun 4, 3:34 PM
With global trends hurting B2B retention, brands have to deal with several pathologies that could ruin their email outreach.
by Ray Schultz on Jun 3, 3:49 PM
Creditors may soon be using email to collect debts. Here are tips from almost a century ago on how to charm debtors into paying.
To read more articles use the ARCHIVE function on this page.