Slow registration processes can drive many people away -- and streamlined ones will get them to sign up and remain, studies show.
Email produces low site traffic but a high number of items per order, Episerver reports -- and it is more profitable.
Physicians who click on an article about diabetes will soon be served a newsletter with more on the subject.
Almost eight out of ten consumers will purchase from a brand that personalizes the experience, Avionos reports.
The study shows over 60% of brands measure creative. But based on what? Are they really tracking response?
Only a few lenders utilize email marketing platforms, NestReady reports.
Over a quarter of SMBs send direct mail, The Manifest reports. But over half utilize email.
Convenience is also key. But shoppers have little patience for excessive emails from retailers, Yes Marketing reports.
With global trends hurting B2B retention, brands have to deal with several pathologies that could ruin their email outreach.
Creditors may soon be using email to collect debts. Here are tips from almost a century ago on how to charm debtors into paying.