Savvy subject lines, good puns, the right repetition are among the moves experts recommended as best email practices.
Adobe expects spending to hit $207 billion for the full season (Nov. 1 to Dec. 31), representing 10% growth YoY.
The email complaint rate has risen even as unsubscribes have gone down, Validity reports.
Shoppers are insecure about money. And some fill up carts simply to make themselves feel good - with no intention of buying, Brandwatch reports.
Businesses are racing to catch up with rising customer expectations, two studies show.
Few firms say their campaigns are effective, and some have trouble using their data, Simon Data reports.
Mobile activities range from search to purchase to follow-up, Rightpoint reports.
The McKinsey report lists the strategies that brands can use to understand their customers. Most of them can be accomplished with email.
The iOS15 now accounts for 24% of all Apple opens -- and it's growing. And many of these opens are prefetched, SparkPost reports, which means they could be false opens.
Contrary to what you may have heard, most consumers are not shopping early this year. They're slow to start despite supply-chain worries.