A few years ago plenty was being written about the potential goldmine that viral e-mail marketing offered online marketers who learned how to take advantage of it.

Alright, it's that time of year when I put on my prestidigitation hat and make my 2005 predications for e-mail.

The most fundamental unit of online advertising, exactly what constitutes an impression, has finally been decided by the Interactive Advertising Bureau (IAB), or at least suggested and recommended.

I just got off the stage from an e-mail panel at Ad:Tech and for those that could not be there, here is a summary of what I talked about:

It is hard to believe that the anniversary of the first banner ad just hit 10 years this week and of course e-mail marketing has been around just as long. Ten years!