A few years ago plenty was being written about the potential goldmine that viral e-mail marketing offered online marketers who learned how to take advantage of it.
Alright, it's that time of year when I put on my prestidigitation hat and make my 2005 predications for e-mail.
The most fundamental unit of online advertising, exactly what constitutes an impression, has finally been decided by the Interactive Advertising Bureau (IAB), or at least suggested and recommended.
I just got off the stage from an e-mail panel at Ad:Tech and for those that could not be there, here is a summary of what I talked about:
It is hard to believe that the anniversary of the first banner ad just hit 10 years this week and of course e-mail marketing has been around just as long. Ten years!
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