But both sides are gearing up, with shoppers planning to start in October and companies scaling up.
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about.
Digital-first marketers lead on most activities, but incumbent marketers agree that retention is the top tactic, CommerceNext reports.
A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can help.
Most marketers have seen an increase in demand, and are confident that their content is relevant.
News broke last Friday that web developer Jeremy Keith resigned from Google's AMP advisory committee, as the AMP framework faces resource issues and possibly privacy concerns.
Email marketers will have to replace the open rate, thanks to Apple. Here's what Salesforce Pardot recommends.
Email is seen as an area where CDPs can help, but not as much as websites, MessageGears reports.
Shoppers and small business owners disagree on everything from channel preferences to what kinds of emails work best, Constant Contact reports.
Shoppers demand authenticity -- and they say user-generated content provides it, Stackla reports.