by Ray Schultz on Aug 31, 2:58 PM
But both sides are gearing up, with shoppers planning to start in October and companies scaling up.
by Ray Schultz on Aug 30, 4:34 PM
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about.
by Ray Schultz on Aug 27, 6:27 PM
Digital-first marketers lead on most activities, but incumbent marketers agree that retention is the top tactic, CommerceNext reports.
by Ray Schultz on Aug 26, 5:10 PM
A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can help.
by Ray Schultz on Aug 25, 11:53 AM
Most marketers have seen an increase in demand, and are confident that their content is relevant.
by Ray Schultz on Aug 24, 5:48 PM
News broke last Friday that web developer Jeremy Keith resigned from Google's AMP advisory committee, as the AMP framework faces resource issues and possibly privacy concerns.
by Ray Schultz on Aug 23, 4:29 PM
Email marketers will have to replace the open rate, thanks to Apple. Here's what Salesforce Pardot recommends.
by Ray Schultz on Aug 20, 2:03 PM
Email is seen as an area where CDPs can help, but not as much as websites, MessageGears reports.
by Ray Schultz on Aug 19, 2:24 PM
Shoppers and small business owners disagree on everything from channel preferences to what kinds of emails work best, Constant Contact reports.
by Ray Schultz on Aug 18, 5:03 PM
Shoppers demand authenticity -- and they say user-generated content provides it, Stackla reports.