• Holiday Whispers: Consumers And Brands Differ On Top Shopping Channels
    But both sides are gearing up, with shoppers planning to start in October and companies scaling up.
  • Gimme BIMI: How To Use The New Branding And Security Tool
    Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about.
  • Keep Your Customers Close: Retention Is Top Retail Tactic In 2021
    Digital-first marketers lead on most activities, but incumbent marketers agree that retention is the top tactic, CommerceNext reports.
  • The Blink Test: Brands Should Avoid Displaying Mismatched Products
    A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can help.
  • The Eye On Content: Few Firms Measure ROI, And Many Lack Brand Guidelines
    Most marketers have seen an increase in demand, and are confident that their content is relevant.
  • AMP Decelerates: Few Firms Are Using The Tool Hailed As The Biggest Advance In Email
    News broke last Friday that web developer Jeremy Keith resigned from Google's AMP advisory committee, as the AMP framework faces resource issues and possibly privacy concerns.
  • An Apple A Day Keeps Email Away: Senders Are About To Lose Their Main Metric
    Email marketers will have to replace the open rate, thanks to Apple. Here's what Salesforce Pardot recommends.
  • Are You Smart Enough To Use A CDP? Study Shows Confusion Abounds
    Email is seen as an area where CDPs can help, but not as much as websites, MessageGears reports.
  • Magical Thinking: Small Businesses Err On What Consumers Want
    Shoppers and small business owners disagree on everything from channel preferences to what kinds of emails work best, Constant Contact reports.
  • To Tell The Truth: Consumers Trust User-Generated Content The Most
    Shoppers demand authenticity -- and they say user-generated content provides it, Stackla reports.
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