by Ray Schultz on Aug 17, 1:33 PM
People are shopping more online, and they rate email as the best marketing channel in general and for cart abandonment messages, Wunderkind reports.
by Ray Schultz on Aug 16, 6:29 PM
Young shoppers want value above all, but they are also influenced by ethics and the overall experience, EPAM reports.
by Ray Schultz on Aug 13, 4:45 PM
As brands look to increase customer satisfaction and average order value, Winners are getting closer, a study finds that describes Winners as those with 4.5% or more YoY sales growth.
by Ray Schultz on Aug 12, 5:43 PM
Small businesses are already preparing for the holidays, but are challenged by lack of resources and uncertainty about consumer behavior, Emma reports.
by Ray Schultz on Aug 11, 11:24 AM
This year's State of Marketing report from Salesforce shows significant changes in how brands conduct business following the pandemic.
by Ray Schultz on Aug 10, 5:10 PM
Over 85% of consumers have received unsolicited emails or texts from firms they had not shared data with, Dotdigital reports.
by Ray Schultz on Aug 9, 5:57 PM
Mature startups have taken a bigger hit than firms at the seed stage, Marketing Science reports.
by Ray Schultz on Aug 6, 2:32 PM
The Electronic Frontier Foundation denounces the effort as a potential privacy violation. And it is hypocritical, given Apple's Mail Protection Program.
by Ray Schultz on Aug 5, 4:50 PM
A staggering 70% of consumers dislike the idea of tracking people for marketing, and most people say they understand cookies.
by Ray Schultz on Aug 4, 5:25 PM
People were happier when they viewed emails with video than when reading plain text emails, a Vidyard study shows.