People are shopping more online, and they rate email as the best marketing channel in general and for cart abandonment messages, Wunderkind reports.
Young shoppers want value above all, but they are also influenced by ethics and the overall experience, EPAM reports.
As brands look to increase customer satisfaction and average order value, Winners are getting closer, a study finds that describes Winners as those with 4.5% or more YoY sales growth.
Small businesses are already preparing for the holidays, but are challenged by lack of resources and uncertainty about consumer behavior, Emma reports.
This year's State of Marketing report from Salesforce shows significant changes in how brands conduct business following the pandemic.
Over 85% of consumers have received unsolicited emails or texts from firms they had not shared data with, Dotdigital reports.
Mature startups have taken a bigger hit than firms at the seed stage, Marketing Science reports.
The Electronic Frontier Foundation denounces the effort as a potential privacy violation. And it is hypocritical, given Apple's Mail Protection Program.
A staggering 70% of consumers dislike the idea of tracking people for marketing, and most people say they understand cookies.
People were happier when they viewed emails with video than when reading plain text emails, a Vidyard study shows.