by Ray Schultz on Aug 31, 3:07 PM
A majority of brands are using defined journey maps or building them. And email is the most effective touchpoint, Ascend2 reports.
by Ray Schultz on Aug 28, 3:48 PM
The motorcycle products brand moves from batch-and-blast emails to an automated triggered program, using Sailthru.
by Ray Schultz on Aug 27, 2:35 PM
Some individuals will not even share data with health-care providers. But privacy can be used as a brand differentiator, Privitar reports.
by Ray Schultz on Aug 26, 4:22 PM
Almost all companies use email for worker communications, and over half are using it more during the pandemic, PoliteMail reports. Does that mean you can reach them with marketing emails?
by Ray Schultz on Aug 25, 3:29 PM
Two-thirds of consumers plan to buy online -- and they plan to shop earlier than they did in 2019, Cheetah Digital reports.
by Ray Schultz on Aug 24, 4:14 PM
Order volume and customer acquisition both grew compared to the same period in 2019, Alliant reports.
by Ray Schultz on Aug 21, 2:33 PM
The aggregate score based on five areas is lower than what brands give themselves, Listrak reports.
by Ray Schultz on Aug 20, 4:40 PM
Retailers personalize their websites more to retain customers than to acquire new ones, Yieldify reports.
by Ray Schultz on Aug 19, 4:55 PM
The main barriers to more entertaining material are lack of budget, in-house skills and executive buy-in, Ceros reports.
by Ray Schultz on Aug 18, 3:02 PM
Only 7% of airlines worldwide protect travelers with 'Reject,' the highest level of DMARC protection, Proofpoint reports. And you thought lack of social distancing on flights was the main hassle when it comes to flying.