Running an SMB has become a young person's game. And those youthful folks aren't as fond of channels like email as their elders were, ActiveCampaign reports.
Almost all shoppers have made at least one purchase on mobile in the last year.
A majority of customers find email inboxes convenient, a UK study reveals. But less than a fifth think emails are less likely to be lost than paper documents.
But have no fear -- Amazon remains strong, according to surveys from Sitecore and Jungle Scout.
The biggest challenge is in determining ROI, Ascend2 and KoMarketing report.
CPG marketers pull the highest scores of any vertical. The leading brand was Procter & Gamble.
Almost half of work-at-home employees would prefer to clean their bathrooms rather than scroll through their emails, Superhuman reports.
Chicory finds that most consumers buy the same things every week online, creating an opportunity for grocery marketers to engage them with messages.
The travel market should recover, but most trips will be domestic, Criteo reports. One thing to note: brands should highlight pet accommodations.
Some companies are using anonymous, meaningless and non-representative data, SheerID reports.