• SMB Youth Quake: Gen Zers And Millennials Are Taking Over
    Running an SMB has become a young person's game. And those youthful folks aren't as fond of channels like email as their elders were, ActiveCampaign reports.
  • It's Text Time: Most Consumers Are Open To Mobile Messages
    Almost all shoppers have made at least one purchase on mobile in the last year.
  • The Dead Email File: Consumers Are Using Their Inboxes For Storage
    A majority of customers find email inboxes convenient, a UK study reveals. But less than a fifth think emails are less likely to be lost than paper documents.
  • Amazon's Horoscope: Younger Shoppers Want To Spend Less There
    But have no fear -- Amazon remains strong, according to surveys from Sitecore and Jungle Scout.
  • Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing Impact
    The biggest challenge is in determining ROI, Ascend2 and KoMarketing report.
  • Email Alphas: The Best Performers In Four Sectors
    CPG marketers pull the highest scores of any vertical. The leading brand was Procter & Gamble.
  • The Tyranny Of Email: Many Workers Would Rather Quit Than Open More
    Almost half of work-at-home employees would prefer to clean their bathrooms rather than scroll through their emails, Superhuman reports.
  • A Quart Of Milk And A Dozen Eggs Online: Grocery Shoppers Shift To Digital
    Chicory finds that most consumers buy the same things every week online, creating an opportunity for grocery marketers to engage them with messages.
  • Consumers Longing To Travel Plan To Hit The Road In The Next 6 Months
    The travel market should recover, but most trips will be domestic, Criteo reports. One thing to note: brands should highlight pet accommodations.
  • Who's Who: Brands Are Falling Short In Verifying Identity
    Some companies are using anonymous, meaningless and non-representative data, SheerID reports.
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