by Ray Schultz on Nov 30, 2:26 PM
Cheetah Digital reports that 45% of total email opens and 58% of clicks occurred on mobile devices in third-quarter 2018.
by Ray Schultz on Nov 29, 3:38 PM
"Top," "first" and "deal" were among the leading words on both days. Personalization worked best, and so did shorter subject lines, Sailthru reports.
by Ray Schultz on Nov 28, 12:32 PM
Five of the top ten online retailers -- those with perfect scores -- repeated their 2017 performance, the Online Trust Alliance reports.
by Ray Schultz on Nov 27, 4:28 PM
Consumer groups and individual nations have filed complaints against some organizations. But GDPR's impact is not yet clear.
by Ray Schultz on Nov 26, 4:48 PM
IEEE GlobalSpec reports that email is outranked by websites and trade publications. But half of all engineers subscribe to at least three newsletters.
by Ray Schultz on Nov 23, 8:00 AM
Data comes in two forms -- anonymous and not so anonymous. Here's how marketers can use it to drive digital sales and interaction.
by Ray Schultz on Nov 21, 2:32 PM
Few consumers choose email as their favorite channel. Even fewer prefer social media, Axios finds.
by Ray Schultz on Nov 20, 2:50 PM
Email is one of the main channels for SMBs to ask for reviews, the Local Search Association and SOCi report.
by Ray Schultz on Nov 19, 2:46 PM
Marketers are hampered by integration and data access challenges, the CMO Club and Selligent Marketing Cloud report.
by Ray Schultz on Nov 16, 1:25 PM
Journalistic newsletters have a different mission from that of brand newsletters, according to a report from Harvard's Shorenstein Center.