Cheetah Digital reports that 45% of total email opens and 58% of clicks occurred on mobile devices in third-quarter 2018.
"Top," "first" and "deal" were among the leading words on both days. Personalization worked best, and so did shorter subject lines, Sailthru reports.
Five of the top ten online retailers -- those with perfect scores -- repeated their 2017 performance, the Online Trust Alliance reports.
Consumer groups and individual nations have filed complaints against some organizations. But GDPR's impact is not yet clear.
IEEE GlobalSpec reports that email is outranked by websites and trade publications. But half of all engineers subscribe to at least three newsletters.
Data comes in two forms -- anonymous and not so anonymous. Here's how marketers can use it to drive digital sales and interaction.
Few consumers choose email as their favorite channel. Even fewer prefer social media, Axios finds.
Email is one of the main channels for SMBs to ask for reviews, the Local Search Association and SOCi report.
Marketers are hampered by integration and data access challenges, the CMO Club and Selligent Marketing Cloud report.
Journalistic newsletters have a different mission from that of brand newsletters, according to a report from Harvard's Shorenstein Center.