• The GDPR Effect? Email Volume And Results Rose In Q3
    Cheetah Digital reports that 45% of total email opens and 58% of clicks occurred on mobile devices in third-quarter 2018.
  • 'Top' Is Tops: Leading Subject-Line Words On Black Friday, Cyber Monday
    "Top," "first" and "deal" were among the leading words on both days. Personalization worked best, and so did shorter subject lines, Sailthru reports.
  • The Good Guys: Retailers Improve Their Email Unsubscribe Practices, Study Finds
    Five of the top ten online retailers -- those with perfect scores -- repeated their 2017 performance, the Online Trust Alliance reports.
  • Euro Ennui: GDPR Is Taking Hold In Fits And Starts
    Consumer groups and individual nations have filed complaints against some organizations. But GDPR's impact is not yet clear.
  • What Excites Engineers? Email Newsletters Aren't Their First Choice
    IEEE GlobalSpec reports that email is outranked by websites and trade publications. But half of all engineers subscribe to at least three newsletters.
  • Direct Marketing By Any Other Name
    Data comes in two forms -- anonymous and not so anonymous. Here's how marketers can use it to drive digital sales and interaction.
  • People Need People: Live Communication Tops Email In Survey
    Few consumers choose email as their favorite channel. Even fewer prefer social media, Axios finds.
  • Read Your Reviews: Consumers Expect A Response, Study Shows
    Email is one of the main channels for SMBs to ask for reviews, the Local Search Association and SOCi report.
  • Cloudy Days Are Here Again: Study Shows Gaps In Big Cloud Solutions
    Marketers are hampered by integration and data access challenges, the CMO Club and Selligent Marketing Cloud report.
  • Who Should Own Email Newsletters -- Business Or Editorial?
    Journalistic newsletters have a different mission from that of brand newsletters, according to a report from Harvard's Shorenstein Center.
« Previous Entries