Email is expected to drive a massive number of leads this year, above all other channels, DigitalSilk reports.
Most firms lack an operational strategy for optimizing their marketing stacks. But they are working on it, Ascend2 reports.
Firms are largely failing to conduct A/B testing, and the complaint rate has gone up, SparkPost reports.
DataGrail reports people will opt out when firms send them too much email. That is part of its 2020 Consumer Privacy Report, released in commemoration of Data Privacy Day.
Almost half of all firms are getting back more than double for every dollar they invest in privacy.
Most retailers failed to personalize their emails based on shopper behavior. And they sent too many, SmarterHQ reports.
ESPs have a limited use, with A/B testing being the most popular task, Forrester reports.
A study finds 35% of consumers prefer email before shopping vs. 19% who prefer text, while after purchase 49% prefer email, 24% opt for text and 27% prefer online chat.
Email service providers are offering new features, often at lower prices, Acxiom's Carolyn Nye reports.
Only 34% of firms with loyalty programs are using data to find like-minded customers, PDI finds.