Only 34% of firms with loyalty programs are using data to find like-minded customers, PDI finds.
Brian Pasch says email is an outmoded channel, and that consumers prefer texting. But is it really either-or?
Customer data platforms are weak on privacy compliance. That's because many don't put data first, Tealium says.
Security providers have failed to block dangerous emails, INKY asserts in a report.
Most websites bury "reject all" buttons two layers deep. But "accept all" buttons are never hidden.
Adobe and Salesforce report a digital sales bonanza, with $142.5 billion being racked up in the U.S. alone.
A Perkbox survey identifies the best and worst email greetings and sign-offs.
The cost worldwide of even dealing with these spam emails exceeds $1 billion per year, researchers find.
Social media users are limited in their attribution capability, according to a report from Slickdeals.
An annual report reveals big email volume numbers and the type of creative being used by clients.