Email marketers should feature popular benefits in both promotional and transactional messages, judging by a HelloWorld study.
Almost all younger owners and managers advertise, and are most likely to use traditional media.
Warrantless email seizures violate the Fourth Amendment, the ACLU argues in a filing with the Ninth Circuit Court of Appeals.
Amazon's voice assistant will probably not work for email marketing -- for a variety of reasons, experts say.
Stirista CEO Ajay Gupta offers insights into the current state of email marketing and where's it's going in the retail and political fields.
A PowerInbox study shows that most teens will click through to a relevant ad.
The spam placement rate fell by 5% in 2018, Return Path reports, partly because subscribers are more actively managing their inboxes.
Ninety percent of marketers feel they understand GDPR. But only 20% of their firms are now fully compliant, according to the UK DMA.
The top sales day is February 13 for brands like 1-800 Flowers and Teleflora, Edison Trends reports.
Studies show young people still prefer email over other marketing channels. But that may be changing too.