Email marketers should feature popular benefits in both promotional and transactional messages, judging by a HelloWorld study.

Almost all younger owners and managers advertise, and are most likely to use traditional media.

Warrantless email seizures violate the Fourth Amendment, the ACLU argues in a filing with the Ninth Circuit Court of Appeals.

Amazon's voice assistant will probably not work for email marketing -- for a variety of reasons, experts say.

Stirista CEO Ajay Gupta offers insights into the current state of email marketing and where's it's going in the retail and political fields.

A PowerInbox study shows that most teens will click through to a relevant ad.

The spam placement rate fell by 5% in 2018, Return Path reports, partly because subscribers are more actively managing their inboxes.

Ninety percent of marketers feel they understand GDPR. But only 20% of their firms are now fully compliant, according to the UK DMA.

The top sales day is February 13 for brands like 1-800 Flowers and Teleflora, Edison Trends reports.

Studies show young people still prefer email over other marketing channels. But that may be changing too.