Some consumers are ready to shop again. But many are cautious and are sticking to essentials, Alchemy Worx reports.
Consumers are wary of newer technologies. They want free delivery above all, Euromonitor International and the National Retail Federation report.
Social proof is a more important factor for the most-affected consumers than those least affected, The University of Georgia and Worthix report.
Almost all brands say scaling their email is a priority in 2021, LiveIntent reports.
Almost half of consumers have bought more with small businesses worldwide during the pandemic. And many are willing to share personal data with them, Sendinblue and CITE Research report.
Most shoppers click on product suggestions in email and other channels, and a majority purchase, Lucidworks reports.
Over two-thirds of shoppers expect their B2B digital budgets to increase, but barely more than a quarter say the same about email, Ascend2 and Wpromote say.
Only 13% of firms provide a completely personalized experience, Netcore reports.
Experts say Apple's new iOS protections will change the way email senders operate.
Most prefer email, right up to the C-suite. But mobile is emerging as a second choice, MoEngage reports.