Consumers overwhelmingly prefer email messaging, followed by texts, Exclaimer reports.

Almost two-thirds of diners save emails messages from restaurants, HungerRush reports.

Direct mail is now being viewed as a performance-marketing channel in the modern sense, Winterberry Group and the U.S. Postal Service report.

AtData is using machine learning to create an engagement score for email marketers.

Almost half of companies have added email, and over a third have implemented analytics, SugarCRM reports.

Movable Ink CEO Vivek Sharma says "connectivity between the technologies" remains a challenge for marketers. A new tool from Movable Ink helps brands pull data from any location.

The U.S. leads the way in leveraging the new tools, Canva reports.

Marketing is responsible for customer retention and renewal at only 10% of firms, Salesloft and Benchmark report.

Many consumers fear AI, and only 39% will share their email address. But 87% will trade personal data for savings, according to a study by UserTesting, conducted by OnePoll.

Litmus offers to scan outgoing emails with a new testing tool, announced at the Litmus Live conference in Boston.