Some consumers are creeped out by excessive frequency and location tracking, Periscope By McKinsey reports.
Recipients want the ability to sort email by context -- and to create their own rules, a study finds.
Marketers -- email marketers in particular -- need to ask questions about data security. Fugue's Phillip Merrick and Drew Wright explain why.
An Evergage study finds that less than 20% of marketers are highly confident in personalization, but firms that deploy it are getting good results.
Email stacks up as the most popular way to engage with companies, Freshworks reports. But you'd better be ready.
Multichannel campaigns pull better results all the way around than single ones, Omnisend finds in a study.
Email may lose some of its appeal if the Fair Debt Collection Practices Act is amended to allow debt collection by email and text.
EU data commissioners have taken a break from their other work -- like regulating marketers -- to clarify this issue.
The company says the uploading was inadvertent and the addresses have been deleted -- but the episode raises new questions.
Want to boost your outreach response? Write longer subject lines -- and personalize them, according to Backlinko.