• Planet Email: Consumers In Several Countries Prefer It For Personalization
    Some consumers are creeped out by excessive frequency and location tracking, Periscope By McKinsey reports.
  • Vacuuming The Inbox: MIT Researchers Test Tool For Email Users
    Recipients want the ability to sort email by context -- and to create their own rules, a study finds.
  • The Only Stupid Question Is The One You Don't Ask: A Security Briefing
    Marketers -- email marketers in particular -- need to ask questions about data security. Fugue's Phillip Merrick and Drew Wright explain why.
  • Nothing Personal: Brands Lag In Personalization Despite Its Power
    An Evergage study finds that less than 20% of marketers are highly confident in personalization, but firms that deploy it are getting good results.
  • One Mistake And You're Toast: Consumers Are Quick To Dump Brands
    Email stacks up as the most popular way to engage with companies, Freshworks reports. But you'd better be ready.
  • Email Exam: Study Shows What's Working, What's Not
    Multichannel campaigns pull better results all the way around than single ones, Omnisend finds in a study.
  • Inbox Dunning: Should Email Be Used For Debt Collection?
    Email may lose some of its appeal if the Fair Debt Collection Practices Act is amended to allow debt collection by email and text.
  • Back To School For GDPR: Can Parents Photograph Their Children?
    EU data commissioners have taken a break from their other work -- like regulating marketers -- to clarify this issue.
  • Facebook's Sticky Fingers: It Uploads 1.5M Email Addresses Without Consent
    The company says the uploading was inadvertent and the addresses have been deleted -- but the episode raises new questions.
  • Tricky Outreach: Tactics For Reaching Out By Email
    Want to boost your outreach response? Write longer subject lines -- and personalize them, according to Backlinko.
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