by Ray Schultz on Apr 30, 4:38 PM
Some consumers are creeped out by excessive frequency and location tracking, Periscope By McKinsey reports.
by Ray Schultz on Apr 29, 3:50 PM
Recipients want the ability to sort email by context -- and to create their own rules, a study finds.
by Ray Schultz on Apr 26, 4:42 PM
Marketers -- email marketers in particular -- need to ask questions about data security. Fugue's Phillip Merrick and Drew Wright explain why.
by Ray Schultz on Apr 25, 4:43 PM
An Evergage study finds that less than 20% of marketers are highly confident in personalization, but firms that deploy it are getting good results.
by Ray Schultz on Apr 24, 3:10 PM
Email stacks up as the most popular way to engage with companies, Freshworks reports. But you'd better be ready.
by Ray Schultz on Apr 23, 5:13 PM
Multichannel campaigns pull better results all the way around than single ones, Omnisend finds in a study.
by Ray Schultz on Apr 22, 4:35 PM
Email may lose some of its appeal if the Fair Debt Collection Practices Act is amended to allow debt collection by email and text.
by Ray Schultz on Apr 19, 2:23 PM
EU data commissioners have taken a break from their other work -- like regulating marketers -- to clarify this issue.
by Ray Schultz on Apr 18, 12:34 PM
The company says the uploading was inadvertent and the addresses have been deleted -- but the episode raises new questions.
by Ray Schultz on Apr 17, 4:01 PM
Want to boost your outreach response? Write longer subject lines -- and personalize them, according to Backlinko.