by Ray Schultz on Jun 30, 5:08 PM
Email is tied for second with content marketing as the leading ROI producer, with social in first place, Pipedrive reports.
by Ray Schultz on Jun 29, 3:12 PM
Almost all companies want to make better use of existing data -- but struggle to share it across departments, Forrester and Amperity report.
by Ray Schultz on Jun 28, 12:55 PM
The GOP had complained of alleged bias. Campaign emails would be given immunity from spam placement if they adhere to Gmail rules.
by Ray Schultz on Jun 27, 4:48 PM
Product demonstration videos are popular, but unboxing videos are less so, Brightcove and Ascend2 report.
by Ray Schultz on Jun 24, 3:18 PM
Retailing has the highest inboxing rate, and online dating has the top spam complaint rate, Netcore Cloud reports.
by Ray Schultz on Jun 23, 1:11 PM
Almost 90% of firms have increased their budgets to comply with state privacy laws, and most say they are prepared, a study by Womble Bond Dickinson finds.
by Ray Schultz on Jun 22, 1:33 PM
Brands that align systems across teams drive more revenue and provide a better customer experience, Ascend2 reports.
by Ray Schultz on Jun 21, 3:21 PM
Consumers say they are comfortable as long as firms are using first-party data, Twilio Segment reports.
by Ray Schultz on Jun 20, 12:57 PM
Cyber criminals can now obtain a complete workup on a person for $1,115, Privacy Affairs reports.
by Ray Schultz on Jun 17, 3:28 PM
Email senders are facing deliverability problems. But there there has been a slight trending away from Apple, toward Gmail, Validity's Guy Hanson says.