Email is tied for second with content marketing as the leading ROI producer, with social in first place, Pipedrive reports.
Almost all companies want to make better use of existing data -- but struggle to share it across departments, Forrester and Amperity report.
The GOP had complained of alleged bias. Campaign emails would be given immunity from spam placement if they adhere to Gmail rules.
Product demonstration videos are popular, but unboxing videos are less so, Brightcove and Ascend2 report.
Retailing has the highest inboxing rate, and online dating has the top spam complaint rate, Netcore Cloud reports.
Almost 90% of firms have increased their budgets to comply with state privacy laws, and most say they are prepared, a study by Womble Bond Dickinson finds.
Brands that align systems across teams drive more revenue and provide a better customer experience, Ascend2 reports.
Consumers say they are comfortable as long as firms are using first-party data, Twilio Segment reports.
Cyber criminals can now obtain a complete workup on a person for $1,115, Privacy Affairs reports.
Email senders are facing deliverability problems. But there there has been a slight trending away from Apple, toward Gmail, Validity's Guy Hanson says.