Email is rated as slower and less effective than the phone in resolving customer issues. But no channel is preferred by over 50%, The Northridge Group finds.
Had enough of the screaming in social media? People who say they're being blocked there are sending email newsletters -- only to people who want them.
From emojis to animation, there are many creative features that can add warmth to Yuletide messages.
Companies have separate departments for prospecting and nurturing. They need to leverage the same data, says PowerInBox CEO Jeff Kupietzky.
Over two-thirds of firms lack confidence in their ability to personalize, Forrester reports.
Too many firms still rely on forms and slow follow-up emails or calls, Drift reports.
Consumers are falling for subject lines that play on their security fears, KnowBe4 reports.
Email marketers must turn to algorithm-driven multi-touch attribution, if i-com is correct.
Helm, a new email service, is providing consumers with their own in-home servers in a bid to let them control their own data..
"Harvard Business Review" study shows that email is second-most used digital channel -- but less than a third of companies are good at it.