Shoppers worry about more about their SSNs being exposed than they do about email, a First Data study finds.
Less than a quarter of sales professionals rate email campaigns as a good way to reach prospects, ValueSelling Associates reports.
The President's file of 20 million contributors is available for $35 per 1,000 names.
Does that single form of personalization outperform all others? That's what these academic researchers seem to imply.
Email produces the highest ROI. But that may not be desirable, given the need to invest in technology.
It starts with relevant copy. But don't neglect the basics -- subject lines, headers and teasers.
In-person contact is rated highest in providing emotional support to shoppers. Email ranks third, Invoca and Adobe find.
Financial advisors are busy, so they prefer email for market input, SunStar Strategic finds in study. Don't call them.
B2B buyers face many challenges, both external and internal, Showpad reports. Good email content can help.
Most retail unsubscribes are non-buyers. But even these can cost you money, a Bluecore study shows.