by Ray Schultz on Oct 17, 3:46 PM
Shoppers worry about more about their SSNs being exposed than they do about email, a First Data study finds.
by Ray Schultz on Oct 16, 4:13 PM
Less than a quarter of sales professionals rate email campaigns as a good way to reach prospects, ValueSelling Associates reports.
by Ray Schultz on Oct 15, 1:39 PM
The President's file of 20 million contributors is available for $35 per 1,000 names.
by Ray Schultz on Oct 12, 3:29 PM
Does that single form of personalization outperform all others? That's what these academic researchers seem to imply.
by Ray Schultz on Oct 11, 3:50 PM
Email produces the highest ROI. But that may not be desirable, given the need to invest in technology.
by Ray Schultz on Oct 10, 2:50 PM
It starts with relevant copy. But don't neglect the basics -- subject lines, headers and teasers.
by Ray Schultz on Oct 9, 3:53 PM
In-person contact is rated highest in providing emotional support to shoppers. Email ranks third, Invoca and Adobe find.
by Ray Schultz on Oct 8, 5:00 PM
Financial advisors are busy, so they prefer email for market input, SunStar Strategic finds in study. Don't call them.
by Ray Schultz on Oct 5, 1:25 PM
B2B buyers face many challenges, both external and internal, Showpad reports. Good email content can help.
by Ray Schultz on Oct 4, 12:35 PM
Most retail unsubscribes are non-buyers. But even these can cost you money, a Bluecore study shows.