by Loren McDonald on Dec 20, 2:00 AM
Now that Facebook has done an about-face on Beacon, its shopping application that let users broadcast purchases they made from site advertisers to anyone on their friends' lists, I really have to resist the urge to say "Coulda told ya!"
by Bill McCloskey on Dec 19, 2:00 AM
One of the takeaways for me at last week's Email Insider Summit was my perception that we are in the early stages of a tide shift when it comes to email marketing. The feeling that I got was that large company interest in email as a marketing tool was being diluted by a plethora of cool new toys like social networks, mobile marketing, and other shiny objects of interest. Many of the big individuals in the email space are being reassigned and reorganized, and many of the stalwarts of the industry may soon be spending their time thinking of other …
by daniel.c , Melinda Krueger on Dec 18, 2:00 AM
Ah, the end of the year... time to ponder what lies ahead for the art and science of email marketing. Typically, the Email Diva provides answers, but this column is all about the big questions. As writer/astrologer Rob Brezsny advised in a recent column, "Certainty is a sham. What you desperately need are ripe, rounded, provocative questions."
by editor , David Baker on Dec 17, 4:15 PM
While the concept of an online consumer preference center is a great idea, does it really add value to an email program or consumer experience? While I've seen some really great approaches to preference centers, consumer adoption and interaction is a product of the consumer brand involvement with the product and service (how frequently and how often), the perceived value in contributing to this enhanced profile (what's in it for me), and your ability as a marketer to continue to motivate your customer to contribute to this profile over time.
by Chad White on Dec 13, 2:00 AM
Regulators don't understand email and Internet advertising -- that much was clear from discussions at the Email Insider Summit this week.
by Bill McCloskey on Dec 12, 2:00 AM
Bill reports from the Email Insider Summit: no skiing for him, but lots of "networking on steroids," and discussions of "email triage."
by daniel.c , Melinda Krueger on Dec 11, 2:00 AM
Dear Email Diva: How do you become part of an insiders' professional discussion group when you're a newbie?
by editor , David Baker on Dec 10, 9:46 AM
Email has become overused by many marketers and over-"stuffed," as I like to call it, with marketers trying to cram too much into a single email. Case in point: Pepsi has long been known for spot promotions through its email loyalty program. Today, it's become a coupon book scrolling three pages, without a cohesive method or navigation. Not to throw this program under the bus, but it's a classic example of programs that have more content than they have reasons to communicate.
by Loren McDonald on Dec 6, 2:00 AM
While reviewing Gmail's guidelines for bulk email senders, I noticed a startling development: Best practices for email sending that my colleagues and I have advocated for years have now become requirements or "highly recommended" (hint, hint).
by Bill McCloskey on Dec 5, 2:00 AM
The agenda is finished, the final touches done. Next week at this time, I'll be sitting in beautiful Park City, Utah, forcing down 3.2 beer and basking in the camaraderie of the finest email marketing minds on the planet, at the 4th Email Insider Summit.