Almost 90% of B2B firms are increasing their technology spend, and over a third are increasing their spend significantly, Anteriad and Ascend2 report.
People will also cut back on travel, cable and education if a recession hits, a study by Adtaxi reports.
But there was a 1% drop in average order value on Black Friday, Bluecore reports.
Discounts rose to an average 31% and mobile use also increased. Sales spiked between 6 p.m. EST and 10 PM EST, with 78% of traffic coming through mobile phones, Salesforce reports.
Klaviyo reports that almost 70% of consumers have shopped at work -- and it wants to help!
The problems often start with the way sales and marketing are accessing or using the data, Validity reports.
Gen Zers plan to purchase $1,484 in gifts, beating out millennials and parents, Samba TV reports.
Most consumers want centralized billing for all of the streaming and other services they subscribe to, a study by Bango finds.
Almost all decision-makers are willing to share their information to gain access to content, Foundry reports.
Many shoppers also deplore holiday music that may begin to be heard as early as October, Pollfish reports.