Moving leads through the funnel is no easy thing. Most firms have little grasp of funnel ROI, GetResponse reports.
Free shipping drives the highest conversions, but few brands are using them, Yes Marketing reports.
Chico's is rated No. 1 for providing a good customer experience to women, Customer Portfolios reports.
The best e-letters from law firms are relevant and easy to read, Greentarget and Zeughauser Group report.
Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports.
Half of shoppers will buy in-store, including large numbers of baby boomers and Generation Z, Shopkick reports.
Most companies face constant threats, and a quarter receive them daily, GreatHorn finds in its 2019 email security study.
Sprint Education suffered a one-time data breach, but quickly turned it around. Meanwhile, 30% of firms still are not compliant with GDPR.
The number of attacks has declined, but GDPR may be getting in the way of reporting. Desperate crooks are turning to 160-year-old scams.
Financial and governmental institutions are being widely victimized. And most of the stolen money is staying right in the U.S.