Hotels in the U.S. and Canada lag behind some of their counterparts overseas in opens and clisks, Revinate reports.
Email is part of the mix, but some younger consumers complain about frequency, Yes Marketing reports.
The initial impact on email was a shock. But firms have turned around their database losses, Yieldify reports.
Consumers are warned about PDF attachments that resemble the Amazon log-in page. That's only one threat.
Only a few small brands have a single view of the customer, Maropost finds in a study.
Jo Ellison notes that she is a cis woman. Do you know what that means, and how to reflect it in email copy?
Demand Gen reports that buyers are engaging earlier, and expect brands to understand their business.
A consumer says the "50% off everything" line doesn't mean what it says. Eddie Bauer fights back.
Companies want input on how to focus on values like sustainability in email campaigns, Mailjet says.
Consumers are more impulsive than you might think. That's why it pays to apply behavioral economics, Jacobs & Clevenger's Meg Goodman writes.