• The Email Welcome Mat: Hotel Benchmarks From Across The Globe
    Hotels in the U.S. and Canada lag behind some of their counterparts overseas in opens and clisks, Revinate reports.
  • Word-Of-Mouth Marketing: What Makes Consumers Choose Financial Brands
    Email is part of the mix, but some younger consumers complain about frequency, Yes Marketing reports.
  • GDPR Health Watch: Firms Are Recovering Their Data
    The initial impact on email was a shock. But firms have turned around their database losses, Yieldify reports.
  • Prime Crime: Crooks Move In On Big Summer Shopping Day
    Consumers are warned about PDF attachments that resemble the Amazon log-in page. That's only one threat.
  • Single-Channel Challenge: Most SMBs Provide Limited Customer Experience
    Only a few small brands have a single view of the customer, Maropost finds in a study.
  • Reading Gender Tea Leaves: The Dangers In PC Marketing
    Jo Ellison notes that she is a cis woman. Do you know what that means, and how to reflect it in email copy?
  • B2B Best: You Have To Capture Emails Early In The Process
    Demand Gen reports that buyers are engaging earlier, and expect brands to understand their business.
  • It's War On Subject Lines: Suit Against Eddie Bauer Seeks Almost $1 Billion
    A consumer says the "50% off everything" line doesn't mean what it says. Eddie Bauer fights back.
  • The Value Of Brand Values: How Firms Proclaim Them In Emails
    Companies want input on how to focus on values like sustainability in email campaigns, Mailjet says.
  • Buying From The Heart: The Theory Behind Behavioral Economics
    Consumers are more impulsive than you might think. That's why it pays to apply behavioral economics, Jacobs & Clevenger's Meg Goodman writes.
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