by Ray Schultz on Jul 17, 3:09 PM
Hotels in the U.S. and Canada lag behind some of their counterparts overseas in opens and clisks, Revinate reports.
by Ray Schultz on Jul 16, 2:02 PM
Email is part of the mix, but some younger consumers complain about frequency, Yes Marketing reports.
by Ray Schultz on Jul 15, 4:52 PM
The initial impact on email was a shock. But firms have turned around their database losses, Yieldify reports.
by Ray Schultz on Jul 12, 4:12 PM
Consumers are warned about PDF attachments that resemble the Amazon log-in page. That's only one threat.
by Ray Schultz on Jul 11, 3:31 PM
Only a few small brands have a single view of the customer, Maropost finds in a study.
by Ray Schultz on Jul 10, 5:29 PM
Jo Ellison notes that she is a cis woman. Do you know what that means, and how to reflect it in email copy?
by Ray Schultz on Jul 9, 5:11 PM
Demand Gen reports that buyers are engaging earlier, and expect brands to understand their business.
by Ray Schultz on Jul 8, 2:30 PM
A consumer says the "50% off everything" line doesn't mean what it says. Eddie Bauer fights back.
by Ray Schultz on Jul 5, 1:57 PM
Companies want input on how to focus on values like sustainability in email campaigns, Mailjet says.
by Ray Schultz on Jul 3, 2:30 PM
Consumers are more impulsive than you might think. That's why it pays to apply behavioral economics, Jacobs & Clevenger's Meg Goodman writes.