by Ray Schultz on Feb 26, 2:46 PM
B2B buyers want interactions tailored to their firm's organization and pain points, Capgemini reports.
by Ray Schultz on Feb 25, 3:02 PM
Most brands worldwide say they would have been severely hurt last year if they had not digitized, Twilio reports.
by Ray Schultz on Feb 24, 1:54 PM
But the main reason people unsubscribe is because of the sheer frequency of emails, The Manifest reports.
by Ray Schultz on Feb 23, 5:00 PM
Some companies believe unless they achieve CX transformation now they won't be around in 10 years -- but most think they're doing fine. Customers don't agree, Merkle reports.
by Ray Schultz on Feb 22, 5:12 PM
Sales were up for most retailers in 2020. And brands are planning technology investments in 2021, Digital Commerce 360 reports.
by Ray Schultz on Feb 19, 1:11 PM
Firms that see themselves as excellent at engagement are more likely to spend more.
by Ray Schultz on Feb 18, 6:27 PM
Ninety-seven percent of marketers in a recent study said intent data will give them a competitive advantage in the year ahead, Ascend2 reports.
by Ray Schultz on Feb 17, 1:12 PM
Data lakes can help marketers identify consumers across devices and channels, Viant contends, in a white paper released Wednesday.
by Ray Schultz on Feb 16, 6:05 PM
Only 54% of gaming companies have an easily accessible email address, Netomi reports.
by Ray Schultz on Feb 15, 3:41 PM
Passwordless technology helps firms improve their security and the user experience, Cybersecurity Insiders reports.