B2B buyers want interactions tailored to their firm's organization and pain points, Capgemini reports.
Most brands worldwide say they would have been severely hurt last year if they had not digitized, Twilio reports.
But the main reason people unsubscribe is because of the sheer frequency of emails, The Manifest reports.
Some companies believe unless they achieve CX transformation now they won't be around in 10 years -- but most think they're doing fine. Customers don't agree, Merkle reports.
Sales were up for most retailers in 2020. And brands are planning technology investments in 2021, Digital Commerce 360 reports.
Firms that see themselves as excellent at engagement are more likely to spend more.
Ninety-seven percent of marketers in a recent study said intent data will give them a competitive advantage in the year ahead, Ascend2 reports.
Data lakes can help marketers identify consumers across devices and channels, Viant contends, in a white paper released Wednesday.
Only 54% of gaming companies have an easily accessible email address, Netomi reports.
Passwordless technology helps firms improve their security and the user experience, Cybersecurity Insiders reports.