An advisory on how to deal with Gmail's looming changes from Act-On is intended to help brands "optimize email strategy and ensure that content is ready to avoid spam placement and blocklists," Act-On Software says.

Microsoft 365 accounts were vulnerable to phishing attacks, Egress says in its Email Security Risk Report 2024.

Most brands still face challenges to creativity that AI might help resolve, according to the Braze Customer Engagement Review, a study by Wakefield Research.

After a hoax email said Gmail would be "sunsetted," Gmail said on X it is "here to stay." Then news spread that Elon Musk is starting a rival email service: Xmail.

Consumers will pay more to shop with brands they are loyal to, Marigold reports.

Veteran email marketer Ryan Phelan admits he recently made a mistake. "The times where teams have made mistakes have been when they're rushing and not following process," Phelan writes.

Email is the top channel in data usage, Winterberry Group reports. This year, $27 billion worldwide will be spent on data, data services and infrastructure.

ABL Computers and EasyDMARC have formed a partnership to protect domains.

The top objective for B2C brands this year is finding new customers, Moengage reports.

A new tool from ActiveCampaign brings marketing from multiple locations under one roof.