Google will begin rejecting a percentage of spam emails, the company says.

It's not easy finding new ideas for content that generates high engagement, attracts website traffic and reaches the target audience, HubSpot reports,

Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.

Most ecommerce brands did not send email or SMS messages in 2023. But it's not too late to try this year, Omnisend reports.

Open rates and click rates improved in 2023, Higher Logic reports. This may be because groups are improving their subject lines.

Email is by far the most-preferred channel for coupons and special offers, ActiveCampaign and Ascend2 report.

Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.

All bulk emails must now be authenticated. By June, senders must also provide one-click unsubscribe.

Bombora and Apollo have teamed up to help B2B salespeople meet their quotas.

The big driver for consumers is price -- but product quality and speed of delivery also count, a study finds.