by Ray Schultz on Dec 31, 12:59 PM
Impressions and clicks were up in several categories, LiveIntent and MediaRadar report.
by Ray Schultz on Dec 30, 5:29 PM
The pandemic drove online shopping, and the consolidation trend continued unabated. None of that will change in 2021.
by Ray Schultz on Dec 29, 2:36 PM
Store traffic surged in some red states and declined in some blue ones, Esquire Advertising reports.
by Ray Schultz on Dec 28, 5:02 PM
Brands have cut back their phone operations in favor of online service during the pandemic, ResultsCX reports.
by Ray Schultz on Dec 24, 12:57 PM
Few millennials demonstrate brand loyalty. But personalized emails can help turn them into loyalists, SmarterHQ reports.
by Ray Schultz on Dec 23, 3:31 PM
Email KPIs are the main metrics being measured. But there's a split between how best-in-class firms and everyone else conduct email, tinyclues reports.
by Ray Schultz on Dec 22, 4:41 PM
DNA information could fuel real-time email and web campaigns, judging by a Wharton study.
by Ray Schultz on Dec 21, 6:06 PM
This year's hot delivery trend is BOPIS/Curbside Pickup, according to studies by StitcherAds and Adobe. But will shoppers continue after the holidays?
by Ray Schultz on Dec 18, 3:00 PM
A study by Barracuda of phishing attacks finds that 71% of all phishing emails contain malicious URLs.
by Ray Schultz on Dec 17, 5:52 PM
The biggest obstacle when implementing marketing technology is budget. But most firms are succeeding, Ascend2 reports.