Impressions and clicks were up in several categories, LiveIntent and MediaRadar report.
The pandemic drove online shopping, and the consolidation trend continued unabated. None of that will change in 2021.
Store traffic surged in some red states and declined in some blue ones, Esquire Advertising reports.
Brands have cut back their phone operations in favor of online service during the pandemic, ResultsCX reports.
Few millennials demonstrate brand loyalty. But personalized emails can help turn them into loyalists, SmarterHQ reports.
Email KPIs are the main metrics being measured. But there's a split between how best-in-class firms and everyone else conduct email, tinyclues reports.
DNA information could fuel real-time email and web campaigns, judging by a Wharton study.
This year's hot delivery trend is BOPIS/Curbside Pickup, according to studies by StitcherAds and Adobe. But will shoppers continue after the holidays?
A study by Barracuda of phishing attacks finds that 71% of all phishing emails contain malicious URLs.
The biggest obstacle when implementing marketing technology is budget. But most firms are succeeding, Ascend2 reports.