There were good and bad developments this year. Here are the ones that matter most.
The good news is that email marketers will have new advanced technologies at their command. The bad news is that they may face GDPR-style legislation in the U.S.
Millennials are more likely than other age cohorts to shop online. But they're traditional in one respect: They prefer paper greeting cards.
Want to get out targeted emails and other forms of content? Deploy ABM tools, MarTech Today advises.
There are both regulatory and marketing reasons to suppress email addresses, OPTIZMO advises in a new paper.
A joint email and direct mail campaign pulls six times the incremental revenue of an email-only effort, Go Inspire Group reports.
From voice to AI, there may be some big changes in email marketing next year.
There have been 21,162 data cases this year, an 87% increase over 2017, GDPRPLAN.com reports.
Email is the second most utilized medium, Salesforce finds in this year's State of Marketing study. And most top performers sync their commerce systems with marketing emails.
Firms fear their brands will be hurt by impersonation attacks -- but IT people are more concerned than marketers, according to a study.