Email helps get shoppers to digital storefronts on Black Friday. But deals were spread out over two months for some brands, Akamai reports.
Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises.
A poll of journalists and PR experts found that AI-written subject lines were well done. But would people who found them in their inbox respond?
A staggering 41% of global ecommerce companies do not offer email customer support, Netomi reports. But DC Shoes exceeds the ecommerce benchmark for email support, among other top performers.
Three-fourths of all shoppers now buy groceries online, Clinch reports. And they want personalized messaging.
Some shoppers are quick to abandon carts.The good news is that most feel their online expectations are being met.
Email volume and response to pandemic-related emails boomed in the spring, but have evened off, Validity reports.
Some abandon carts because the website is loading too slowly, while others do so due to privacy concerns, Akamai reports.
Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports.
Almost half of brands have implemented a strategy, and others are rolling one out or planning to, Ascend2 reports.