Over a third of B2B buyers say it is difficult to choose the final supplier, Merkle reports.
Almost all enterprise companies are seeing some level of success at journey mapping, Ansira and Ascend2 report.
Security click-throughs get registered as clicks -- on a massive scale, says the Messaging Malware Mobile Anti-Abuse Working Group.
Opens, clicks and click-to-open ratios are soaring as students scan their inbox for updates and other critical information, Emma reports.
Travel & Hospitality brands sent few emails. But Saks and Bloomingdale's were active on the retail side, SmarterHQ reports.
Email clicks fell, but other metrics rose in Q3. And SMS results are up, Omnisend reports.
CDPs provide many benefits, and that's why almost two-thirds of companies with $50 million in revenue have them, London Research and BlueVenn say.
Candidate searches are on the rebound following layoffs in March, says TopFunnel CEO Justin Palmer.
Almost half of U.S. brands are falling back on 'safe,' robotic corporate-speak," Schwa reports.
Two-thirds of B2Bs gate content, and that's only one aggravation readers face. But brands believe in their content marketing, Finite reports.