by Ray Schultz on Jul 29, 4:45 PM
Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their email distribution platform -- down from 24% in 2021. But while email remains the most effective channel, it came in fourth in terms of platform replacement -- behind marketing automation, CRM and SEO tools, at 23% apiece. Only 17% of midsize companies replaced their email platform. SEO topped the list, at 23%. How did they pursue these replacements? The respondents say they:
- Replaced homegrown with a commercial platform — 26%
- Replaced homegrown with another homegrown …
by Ray Schultz on Jul 28, 2:26 PM
Although email marketers lack confidence, they have ambitious plans, including mobile-friendly design and personalization, Ascend2 reports.
by Ray Schultz on Jul 27, 3:50 PM
Direct mail is especially popular with consumers ages 55+, a study by Lob finds, conducted in partnership with Comperemedia.
by Ray Schultz on Jul 26, 2:42 PM
Email is a key channel, and a strategy for dealing with third-party cookie loss, Ascend2 and Wpromote report.
by Ray Schultz on Jul 25, 6:19 PM
The top phishing subject lines globally look as if they were sent by HR departments, KnowBe4 reports.
by Ray Schultz on Jul 22, 4:42 PM
Amazon drove $12 billion in global sales during Prime Days this year, and email played a part, SparkPost reports.
by Ray Schultz on Jul 21, 1:17 PM
Consumers have many complaints about using social media and trust brands more with their data. Few like to shop via social networks, SimplicityDX reports.
by Ray Schultz on Jul 20, 5:40 PM
Firms are also plagued by lack of real-time analytics, Moengage reports.
by Ray Schultz on Jul 19, 4:54 PM
At-risk customers click and convert at high levels in several verticals, Bluecore reports.
by Ray Schultz on Jul 18, 4:53 PM
Predictably, most consumers will want cost savings. But it depends on their age and geographic location, Aki Technologies and TapResearch report.