by Ray Schultz on Jul 15, 2:43 PM
Few buying team members fill out forms. The trick is to focus on anonymous researchers and their intent signals, 6sense says.
by Ray Schultz on Jul 14, 4:43 PM
Email teams may have a handle on how discounts and loyalty programs can drive response. But do they understand the ways current events are shaping behavior? Take the recession that pundits say is on the way. While 59% expect to maintain their spending levels as consumers in the next 12 months, 34% are cutting back and only 7% plan an increase, according to “How are our values changing,” a study from Oomiji. Why are people cutting back? They cite:
- Uncertainty about world and economy — 46%
- Fear of inflation — 21%
- Making less money — 16%
- Preparing for …
by Ray Schultz on Jul 13, 5:33 PM
Email is the top channel, followed closely by social, SundaySky reports.
by Ray Schultz on Jul 12, 4:16 PM
Marketers say they are getting better at multichannel marketing, but some still face challenges like integrating their tech stack, Ascend2 reports.
by Ray Schultz on Jul 11, 3:46 PM
Google has the largest usage. But does that reflect volume? Campaign Genius attempts to answer tough email questions.
by Ray Schultz on Jul 8, 5:52 PM
The employee supplied the email addresses from OpenSea and five other customers to an external bad actor, the company reports.
by Ray Schultz on Jul 7, 4:31 PM
Brands are becoming homogenized and not providing unique functionality, Future Commerce reports.
by Ray Schultz on Jul 6, 5:05 PM
Customer lifetime value will take its rightful place as a leading metric, Pegasystems reports.
by Ray Schultz on Jul 5, 4:51 PM
Email is not a 'traditional' channel. It's a digital medium, and it produces results throughout the customer journey.
by Ray Schultz on Jul 1, 6:28 PM
Almost 80% of all consumers say inflation has impacted their spending, Jungle Scout reports.
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