by Ray Schultz on Jan 31, 3:01 PM
Baby boomers are more likely to share personal data and millennials are less likely to do so, a study by Visual Objects finds.
by Ray Schultz on Jan 30, 3:06 PM
A third of firms aren't ready for GDPR -- and a third don't feel they can protect customer privacy.
by Ray Schultz on Jan 29, 3:20 PM
Not all marketers understand that Gmail and other email services use engagement to determine delivery, Return Path finds in a study.
by Ray Schultz on Jan 28, 4:54 PM
SendGrid offers tips on the very busy promotion season coming up.
by Ray Schultz on Jan 25, 1:58 PM
Millennials are not the most savvy when it comes to email phishing attacks. That distinction belongs to baby boomers, Proofpoint reports.
by Ray Schultz on Jan 24, 2:27 PM
Each of these successful gems falls into one of five categories: delivery, passwords, company practice, vacation or IT departments.
by Ray Schultz on Jan 23, 4:38 PM
People in the trenches don't agree that the RFP is all you need, MessageGears reports.
by Ray Schultz on Jan 22, 3:00 PM
Are you in charge of sending cart abandonment emails? It may pay to find out why people are leaving. A new study by Metrical and Skava sheds some light.
by Ray Schultz on Jan 21, 11:54 AM
Visionaries are more likely to use AI in general, and fewer people are afraid of it, Genpact finds.
by Ray Schultz on Jan 18, 3:49 PM
Are you personalizing your email -- right down to the time of day it is sent? Here are some insights on how to run a tailored email program.