Baby boomers are more likely to share personal data and millennials are less likely to do so, a study by Visual Objects finds.
A third of firms aren't ready for GDPR -- and a third don't feel they can protect customer privacy.
Not all marketers understand that Gmail and other email services use engagement to determine delivery, Return Path finds in a study.
SendGrid offers tips on the very busy promotion season coming up.
Millennials are not the most savvy when it comes to email phishing attacks. That distinction belongs to baby boomers, Proofpoint reports.
Each of these successful gems falls into one of five categories: delivery, passwords, company practice, vacation or IT departments.
People in the trenches don't agree that the RFP is all you need, MessageGears reports.
Are you in charge of sending cart abandonment emails? It may pay to find out why people are leaving. A new study by Metrical and Skava sheds some light.
Visionaries are more likely to use AI in general, and fewer people are afraid of it, Genpact finds.
Are you personalizing your email -- right down to the time of day it is sent? Here are some insights on how to run a tailored email program.