Mother's Day emails can be traumatic for people suffering from grief, a politician warns.
Trust is more important than content in driving readership and opens, PowerInbox finds.
Marketers are much more likely than consumers to think they are providing a great experience across all touchpoints, reports a study.
Originally developed for mobile, AMP will fuel interactive email messages, and is being hailed by experts.
Internal communications systems are fraught with security issues and usage challenges, Igloo Software reports. This could hurt marketing.
B2B content marketers plan to increase their social media and website use. Fewer plan to boost their e-letter production, Walker Sands Communication reports.
Small businesses are not investing in email, yet it's one of the top three channels they use, according to The Manifest.
Despite privacy concerns, most retail shoppers worldwide embrace both online and offline, Periscope By McKinsey reports.
Almost 20% of affected businesses will spend $1 million or more to comply with the California Consumer Privacy Act.
Traditional email systems are not enough -- but CDPs may not be the answer, according to a Winterberry study.