• Email Sensitivity Training: Avoid Hurting Consumers' Feelings In Messages
    Mother's Day emails can be traumatic for people suffering from grief, a politician warns.
  • Who Do You Trust? Email Newsletters Beat Social Media In Study
    Trust is more important than content in driving readership and opens, PowerInbox finds.
  • Satisfaction Not Guaranteed: Brands And Consumers Differ On Experience
    Marketers are much more likely than consumers to think they are providing a great experience across all touchpoints, reports a study.
  • Google Raises The Stakes: AMP For Email Is Here
    Originally developed for mobile, AMP will fuel interactive email messages, and is being hailed by experts.
  • Home Alone: Working Remotely Can Hamper Marketers And Others
    Internal communications systems are fraught with security issues and usage challenges, Igloo Software reports. This could hurt marketing.
  • Email Anemia: Newsletters Lag In Content Delivery Plans
    B2B content marketers plan to increase their social media and website use. Fewer plan to boost their e-letter production, Walker Sands Communication reports.
  • Small Business Tightwads: They're Not Investing In Email
    Small businesses are not investing in email, yet it's one of the top three channels they use, according to The Manifest.
  • Data Insecurity: U.S. Consumers Fear Giving Up Their Email Addresses
    Despite privacy concerns, most retail shoppers worldwide embrace both online and offline, Periscope By McKinsey reports.
  • Homegrown GDPR: Firms Gear Up To Deal With Tough California Law
    Almost 20% of affected businesses will spend $1 million or more to comply with the California Consumer Privacy Act.
  • Who Needs CDPs? For Marketers, Too Many Vendors And Not Enough Clarity
    Traditional email systems are not enough -- but CDPs may not be the answer, according to a Winterberry study.
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