Only 3.4% of B2B marketers feel their content is extremely effective, Heinz Marketing reports. Are they flooding inboxes with irrelevant material?
Lounge Lizard advises email marketers to avoid all of the following pathologies.
Retailers are most likely to show ROI from their efforts, according to a study by Monetate.
The Alliance Data study also finds that shoppers value clearly written emails, and that personalization must be on target.
Don't tell us chatbots will destroy email, especially when they are being offered through Facebook Messenger. Chatbots will never produce email's ROI.
Newer technologies like mobile apps are making their way into retail tech stacks, Salesforce reports.
A BounceX study finds that few firms are very confident in their identity-resolution capabilities.
Don't fall back on the fuzzy metrics that were used 30 years ago.
Persado reports that emotional subject lines far outpace descriptive and functional lines.
Look for videos, animation and greater interactivity in emails this year. EmailMonks makes eight design predictions.